Italia Exp – Product Club
Quality Label of Italian Experiential Tourism
Italia Exp is a project established and promoted by Bitesp – the International Experience Tourism Exchange, the main reference event in the sector, aimed at promoting the various forms of experiential tourism.
A digital platform where the tourist can search for any type of stay, holiday and experience, guaranteed by a high quality of services able to offer a magnificent italian travel experience.
For operators ItaliaExp represents a Marketplace that was created with the aim of creating an aggregation of companies, such as a Product Club, and represents the Quality Label of Italian Experiential Tourism which brings together accommodation facilities, agencies, tour operators and suppliers of tourist experiences who want to optimize the quality of their services by adapting them to the Italia Exp specification, to give tourists a quality guarantee.
Furthermore, the Product Club, thanks to its organizational strength, will make it possible to plan highly effective promotional-marketing strategies, both in the national and international markets.
The recipients of the Italia Exp Project are: accommodation facilities, tour operators, travel agencies, DMCs, tourist guides, suppliers of experiences, food and wine and food companies, artisan companies, producers of local specialties, etc.
In this context, experiential tourism operators must accept the new challenge coming from tourism demand that requires an increasingly authentic and quality experiential offer, committing themselves to optimizing organizational processes and selecting suppliers.
The statistics confirm that for the choice of his holidays, the tourist puts first the guarantee of the quality of the tour packages and the interest in buying travel experiences able to satisfy his desire to live a unique experience, authentic and exciting, with total immersion in the local reality.