Italia Exp – Product Club

Quality Brand of Italian Experiential Tourism

The Product Club Italia Exp is a project established and promoted by the company International Group srl, organizer of Bitesp, the International Exchange of Experiential Tourism.

The project was born with the aim of creating an aggregation that represents a Quality Brand of Italian Experiential Tourism to bring together operators who want to offer quality tourist offers, as a guarantee of quality and safety for tourists.

Furthermore, the Product Club, thanks to its organizational strength, will make it possible to plan highly effective promotional-marketing strategies, both in the national and international markets.

The recipients of the Italia Exp Project are: accommodation facilities, tour operators, travel agencies, DMCs, tourist guides, suppliers of experiences, food and wine and food companies, artisan companies, producers of local specialties, etc.

In this context, experiential tourism operators must accept the new challenge coming from tourism demand that requires an increasingly authentic and quality experiential offer, committing themselves to optimizing organizational processes and selecting suppliers.

In fact, the statistics confirm that for the choice of his holidays, the tourist puts first the guarantee of the quality of the tour packages and the interest in buying travel experiences able to satisfy his desire to live a unique experience, authentic and exciting, with total immersion in the local reality.